Creative Studio Partnership: How to Get the Most Out Of a Partnership
Choosing to partner with a creative studio is an important step for your company, and one that we don't take lightly. There are many questions to ask when seeking out a creative studio to trust with some of your most precious assets, i.e. brand visuals, promotions, and creativity. From skill level, to communication, to trust, all factors are critical to that partnership.
We value the relationships we've built with our clients and future prospects and after 25+ years in the business, so we've put together some articles on what we believe makes those partnerships successful, from toolkits, communication, and successful project management.
Feedback is one of the most important aspects of a creative partnership. I’ve already written about how to give great feedback that can elevate a project. Giving feedback is a valuable skill that every creative leader needs to have.
But receiving feedback is an equally valuable skill.
This might seem counterintuitive. Giving great feedback requires thoughtfulness, empathy, and deft communication. Receiving feedback should just be as simple as hearing what the other person has to say, right?
Being able to receive feedback well is an incredible asset to have as an artist. Over my career, I’ve worked on countless projects, and on each of these project I receive dozens of pieces of feedback.
Through my experience, I’ve learned how to hear notes and translate them into the results that my client is looking for.
Receiving feedback is a skill that I’ve improved over the years, and today I want to share a few of the lessons that any artist can use to up their feedback game.
1) Remove Your Ego
This can be extremely hard for some artists. If you’re like me as a creator, you pour part of yourself into everything you do. Your work is part of your identity, so receiving any negative feedback can feel like a personal affront.
Early in my career, I learned that this ego-centric view will not serve you as a creative professional.
Yes, it’s great to have tremendous pride in your work. And it can be hard to hear that something isn’t hitting the mark. But always have a project-first...Read more
When it comes to creative partnerships, there are many skills that are necessary for success. Any project that our team works on blends a myriad number of artistic disciplines, from writing to 3D rendering to illustration. But there’s one talent that is arguably the most important but often gets overlooked: being able to give great feedback. While it’s not as exciting as something more “artsy,” feedback is a critical component of the creative process. In fact, I’d wager that communication is the number one requirement for a successful creative partnership.
I’ve worked on countless creative projects ranging from entertainment to commercial to enterprise. Throughout these experiences, I’ve been on both sides of the equation, having to give and receive feedback. I’ve seen how effective feedback can elevate a project, and I’ve seen how poor feedback can cause delays and frustration. There’s a clear pattern between what makes for great feedback, as well as pitfall to avoid. In this article, I’m going to share with you everything I’ve learned on how to give effective feedback when working on creative projects.
Whether you’re a director or producer giving feedback to your team or a client giving feedback to an agency, knowing how to give great feedback will make your life so much easier. You’ll get the results you want and produce better work. Luckily, feedback is a skill. Like any skill, you can learn how to improve it.
Here are the 3 keys to giving effective creative feedback.
When it comes to building a sustainable brand, it’s good to have friends. A unique brand personality is key, but that doesn’t mean that a brand needs to be isolated in order to stand out. In fact, it’s quite the opposite. Creative partnerships with studios, agencies, and even other brands can help get brands in front of new audiences and experiment with new platforms and ideas.
Considering a Creative Partnership
As a brand stakeholder, it’s natural to want to protect the brand. It might feel like no one knows your brand better than you or your internal creative team. While it’s true that a great internal creative team can represent a brand like no other, for a number of reasons, they can’t do everything.
To begin with, a survey conducted by the In-House Agency Forum (IHAF) reported that over half of the respondents felt their internal creative teams were underfunded. A brand needs almost constant content creation, marketing materials, and brand assets. So, it’s no wonder internal teams need outside resources when they are understaffed.
Of course, some brands don’t have access to an internal creative team at all. When this is the case, it’s more a matter of when to take on a creative partnership than if a partnership is needed. Every company and organization is a brand, and every brand needs to think creatively about how it appears and interacts with its audience.
But, there’s more to it than that. Perhaps you’ve heard the saying, “You can’t see the label from inside the...Read more
The First Law of Mentat: “A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it.”― Frank Herbert, Dune
Okay, so project management may not be exactly the same as training your mind into being a human-computer cognitive hybrid that Frank Herbert wrote about in 1965 (and I do realize that reference will only entertain a handful of people), but he makes a good point. In the creative field, especially as a vendor, jobs will come (if you’re lucky) and they will do so at their own pace, with their own unique timelines and challenges. What they hold in common is that they have to move. A project is not a project if it’s standing still - that would be an idea.
If the Dune reference was too cerebral, let’s use a physical one. If you’ve ever tried stepping onto an already-moving treadmill before, you’ll understand when I say that there’s a moment of split second poise and calculation before your foot touches the belt, but the real trick to not falling on your face, is in that next moment of acceptance. The floor is now moving, and you, your body and your mind, have to move at a balanced pace until equilibrium is met. You find that space of understanding between your pace and the moving belt beneath you. This is how stepping into a project feels. All of those moments, from the assessment, to the decision to interact, to the first contact, to the married pace, are all equally crucial and, let’s face it,...Read more
Creative partnerships between a studio and a brand go together like peanut butter and jelly. When they fit, they are simply meant to be, but sometimes it takes time to develop these kinds of relationships and even then there are keys to lasting success. Our team has years of experience with forming these collaborative bonds, so we've pulled together our 4 keys to a successful creative partnership.
Whether you're the creative studio/agency or the client/brand, there are responsibilities on both sides that deliver a tasty, and successful, combination.
1. Mutual Respect
Strong, solid, and lasting creative partnerships are formed with a basis of mutual respect from each party, to each party. When either side doesn't have respect for one another the partnership isn't really a partnership anymore. It becomes an unbalanced sticky peanut butter sandwich (if we want to stick with the sandwich analogies here).
Mutual respect is critical in projects with tight deadlines, turnarounds, or an extensive list of deliverables. When a brand knows the difficulty of the project or understands the stress the studio/agency is under to pull it off, their respect means the world. And similarly, when a studio/agency has empathy and understands that their brand contact has tight deadlines and reports, it creates a solid bond.
Taking on a creative endeavor with someone is analogous to raising a child together. You both carry responsibility and you both want the absolute best outcome...Read more