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Event Creative Development: How Design Elements Elevate Your Event

We love events whether they're in person or virtual. Having beautifully crafted design elements elevates your event and helps engage your visitors and/or viewers.

From full sound designed immersive events, to virtual conference openers and presentations we've done them all and love learning and sharing from our experiences.

This page is dedicated to our tips n' tricks, takeaways, and how-to's on hybrid events, event design, and visual production.

The metaverse is here, and it is already making huge waves. From art to gaming to sports collectibles, several industries are seeing seismic shifts in how communities interact, how creators get paid, and how brands can engage with their fans and customers. Much like how the advent of both the internet and social media radically redefined our digital lives, the metaverse has the potential to have a similar impact on how we interface with each other.

The event industry is a prime sector to see the positive impact of the metaverse in action. Here are a few ways we think the next wave of internet technology will have a transformative effect on events, both in-person and virtual.

Enhanced Virtual Events

As 3D digital spaces are a major component of the metaverse, virtual events leveraging the metaverse promise to be more engrossing and engaging. Rather than a series of streamed presentations and Zoom calls, virtual events can offer a space for attendees to explore and interact. This can mimic the experience of going to an event, and lead to more spontaneity for the event-goer. But, there’s so much more potential than recreating the experience of going to an expo hall. Virtual 3D spaces can give an event a unique presentation that would be impossible just through video streaming or financially impractical if done in the real world. A 60 foot tall Ariana Grande performing would definitely be out of scope of most events’ budgets. But it happened in her wildly popular Fortnite...

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Your venue is booked. Your speaker lineup is set. Your tickets are selling. It looks like you have everything set up for a successful event.

Except you might be missing a huge opportunity.

From keynote addresses to in-depth panels, your event is a content goldmine. Your event should be providing a ton of valuable insights to attendees, but you can also share that value with a larger audience by repurposing and remixing your event’s sessions into sharable online content. The basic premise is based off of Gary V’s Content Pyramid: You take one piece of major “pillar content,” and strategically adapt it into multiple smaller pieces of content. An hour long video of an interview could be adapted into several shorter videos, a blog post, a podcast, and dozens of social media graphics and video clips. Instead of having one piece of content for one audience, you have multiple pieces of content that can reach a much wider audience. And you never know which of these will catch fire online and be the thing to propel your brand to the next level.

Here are a few ideas on how to create a content plan for your event in a way that will help build your brand, grow your audience, and promote your next event.

Prerequisite: Record Everything

If you have a virtual event or a hybrid event, then your sessions should be set up for high quality livestreams with great audio and video. Make sure you are recording, archiving, and backing up each session. But if your event is in-person only, you still...

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1,920 pixels wide. 1,080 pixels tall. If you work with video, there’s a comfort to seeing those dimensions. Whether you call it 1920x1080, 1080p, or just HD video, this format has dominated our digital lives for well over a decade.  Driven by the popularity of HDTVs, the aspect ratio of 16x9 has become the default standard for video, both on traditional broadcast and online. Even as resolution on TV sets have evolved from 720p all the way up to 4k UHD, the 16x9 aspect ratio (or the relationship between the height and the width of a frame) has stayed the same. By now, 16x9 is classic.

And sometimes, classic can mean boring. Don’t get me wrong. 16x9 is great when appropriate, which is most of the time. But there are definitely cases where you want to think outside the rectangle and consider creating your content in formats other than 16x9. Whether you are running an in-person expo, a hybrid event, or a marketing campaign, here are ways you can implement non-standard format video to enhance whatever your brand is doing.

Epic Events

People attend events for many different reasons: to learn something, to meet someone, or to feel something (hopefully excitement). Companies and brands hold events to deliver these experiences to their most ardent fans, their most loyal customers, and/or leaders of their industry. Utilizing non-standard format video can help deliver a memorable event and further your organization’s goals.

  • For Keynote Presentations: For upfronts and conferences,...

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When will things get back to normal? That’s a question we’re all too familiar with these days. When can I see my friends? When can I go on vacation? When can we gather together in large groups? As more and more people get vaccinated, we are in this awkward middle space where there’s a shining light at the end of the tunnel, but we’re not quite there yet. 

“When can we go back to normal?” has been a huge question looming over the event industry ever since pandemic restrictions went into effect in early 2020. The past year has been full of cancellations, postponements, and mad dashes to convert everything to virtual. While restrictions are lightening, some of this summer’s biggest events like WWDC and E3 have already announced that they will be completely virtual. But the question remains: when are we going back to normal?

We aren’t going back to normal.

The Not-Entirely-New New Way Forward 

I’m not saying that events won’t start looking more like they used to. We will be able to once again safely gather by the thousands in big halls, attend exciting presentations sitting next to each other, and then even meet afterwards in a hotel bar (thank goodness). I miss all these things, and I am eager for the next time we have to book a hotel near a convention center. I know I’m not the only one. There is going to be a palpable demand for in-person events once it is safe. But even when the pandemic becomes a thing of the past, planning your event like it’s 2019 and going solely...

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Over the years, we’ve worked with many networks designing and producing upfront presentations, and they are one of our favorite projects to tackle. In order to tell the story of an upcoming slate of programming, these events require a lineup of custom content ranging from large format motion graphics to live action pieces designed to entertain and excite advertisers. All these different pieces need to be implemented for a seamless viewing experience. At the beginning of this year, we successfully pulled off a large corporate conference with many of the same challenges. With a great experience boosting our spirits, we were looking forward to a busy upfront season full of live presentations in front of rapt audiences.

Since I’m writing this in the year 2020, you know where this is going.

In the past four months, our industry has seen more fundamental change than we would typically see over the span of several years. The impact has been felt differently across the various spaces that we work in. Animation is best suited for remote work, but still requires a high level of coordination and technology to pull off. Live action production has seen a complete change in standards of on-set safety, and some live action pieces have had to be reimagined entirely. But live events like upfronts have been hit the hardest. For the foreseeable future, having hundreds of people gathering in an auditorium just is not safe. Conferences and live events of all sizes have had to go virtual. We...

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